Marketing and Packaging Executive
A Little about Us
At Lifetime Brands Europe, we are passionate about designing and delivering innovative, stylish, and functional homeware that enhances everyday living. As a leading supplier of kitchenware, tableware, and home décor, we represent a diverse portfolio of beloved brands including KitchenAid, KitchenCraft, MasterClass, La Cafetière, Mikasa, Creative Tops, and more.With a strong heritage and a forward-thinking approach, we blend tradition with trend to meet the evolving needs of consumers across the UK, Europe, and beyond. Backed by Lifetime Brands Inc., a global powerhouse in the homeware industry, we combine international reach with local expertise.
From product development and brand storytelling to retail partnerships and customer support, we are committed to excellence at every stage. Whether it is enhancing mealtimes, elevating interiors, or making moments memorable, Lifetime Brands Europe is here to bring inspiration into the heart of every home.
Our recruitment process
Our first sift of CV’s will start Tuesday 1st September 20261st stage interview with a member of the HR team will take place week commencing 7th September 2026
Some of Our Employee Benefits Include:
- Hybrid Work - WFH up to 2 days a week
- BHSF - medical benefit cash plan
- Benefit Hub - discounted online platform for retail items, restaurants, days out and more
- On-site parking
- Modern offices
- EAP - support when you need it
- Employee of the month award
- Unbeatable Staff Sale Policy
- KitchenAid discount
- EV charging points
- Company events
- Paid day to volunteer for charities
- Life assurance scheme (3 x your annual salary)
- Long service rewards
- Additional annual leave at 5 and 10 years’ service
Packaging:
- Proactive and creative development of all packaging for new products including customer own label in line with target product positioning, brand appeal and sales channel.
- Improving the design and performance of our existing packaging portfolio, and to ensure that opportunities to optimise costs are identified and realised.
- Designing and creating pack formats with the design team and suppliers, which pass drop test and sustainability standards, whilst achieving cost and commercial objectives. This includes :
- Fully specifying pack sizes, formats, substrates and print finishes and fastenings, appreciating product type variance and sales channel requirements e.g. shelf sizes, ecommerce compliance.
- Writing pack construction or cutter guide briefs, sampling and testing packaging fit, safety and compliance.
- Creatively writing pack copy ensuring communication of key selling features, consistency with brand and customer identity including tone of voice and overall guidelines, legal requirements, pack format and any additional marketing communications e.g. QR codes, etc.
- Liaise with internal teams including the buying, design, QA and merchandising teams and external suppliers to ensure 100% critical path compliance.
- Extensive proofreading to ensure accuracy and consistency across multiple pack variances within and across multiple brands.
- Direct liaison with own label customers for ALL packaging projects and adhering to their own specific processes/requirements.
- Ensuring consistency of design, product detail, print and material specification.
- Checking and approving all artworks whether generated or supplied by their own label.
- Tracking supply source-packaging process from proofing to gold seal standards.
- Managing all supplier-packaging stocks for cost effective print production.
- Review sales analysis, competitors and market trends to recommend future packaging projects/rebranding exercises/pack formats.
- Review packaging and arrange updates and reorders in line with the weekly reorder sheet.
- Create engaging photography briefs to support brand and customer communications.
- Support the (Buyer) Brand Manager and Product Director in managing a portfolio of challenger brands with the objective of moving them into category-leading positions
- Perform operational marketing processes; uploading content to platforms, proof reading and checking of print proofs, processing of product imagery, etc.
- To be the company ambassador and knowledge bank for our brands and ranges both internally and externally.
- Manage a portfolio of inspiring digital assets to build brand engagement and purchase conversion
- Sole management of multi-faceted projects to tight deadlines
- An understanding of consumer goods NPD processes and/or experience of retail merchandising
- An understanding of retail and sales management
- Creative briefing to agencies, photographers, videographers and stylists including copywriting
- Knowledge of packaging cutter guides and artwork creation.
- Experience of working with overseas suppliers.
- Knowledge of print processes, finishes and materials.
- Awareness and knowledge of sustainable materials and legislative changes.
- Exceptional project and critical path management skills.
- Strong verbal communication skills & excellent written communication skills.
- Exceptional attention to detail and accuracy.
- Problem identifier/problem solver.
- Proficient user of software and technology, from file transfer and data management to MS Office tools such as Word and PowerPoint (or Google Docs equivalent).
- Preferably have advanced Excel skills e.g., VLOOKUP, and Illustrator / Photoshop skills / Trello knowledge.
- Starter/finisher.
- Management of single SKU projects to achieve critical path deadlines.
- Efficiency ratings in all elements of packaging creation e.g., cutter creation, artwork amends, proof approvals, cost savings.
- Buying Team including international sourcing team
- Design Team
- Quality Assurance Team
- Marketing Team
Benefits
- Bereavement leave
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Paid volunteer time
- Referral programme
- Sick pay
- Transport links
- Work from home
- Please describe your experience briefing and managing external creative partners, such as agencies, photographers, videographers or stylists. What did you include in your briefs and how did you ensure the final output met expectations?
- Please describe your copywriting experience, including the types of marketing or packaging content you have written and how you ensure it is accurate, engaging and appropriate for the target audience.
- Tell us about a time when your attention to detail identified an error before it reached a customer, client or production. What did you identify, what action did you take, and what was the outcome?
- Please provide an example of a multi-faceted marketing or packaging project that you managed independently from start to finish. Please explain your responsibilities, the stakeholders involved, how you managed competing priorities and deadlines, and the outcome.
